E-commerce SEO: product and category pages that sell

Categories are your money pages

Category pages target broad, high-volume commercial searches. Give them helpful introductory copy, buying advice and well-organised product grids.

Unique product content

Manufacturer descriptions appear on hundreds of sites. Original descriptions, specifications, FAQs and reviews set you apart.

Faceted navigation

Filters for size, colour and price can generate millions of near-duplicate URLs. Decide which combinations have search demand and keep the rest out of the index.

Product structured data

Mark up price, availability, rating and shipping so your listings can display rich results.

Stock and seasonality

Keep popular out-of-stock pages live with alternatives; redirect permanently discontinued ones to the closest match.