A–F
- Alt text — a description of an image for screen readers and search engines.
- Anchor text — the clickable words of a link.
- Backlink — a link from another site to yours.
- Canonical — the preferred version of a duplicated page.
- Citation — a mention of your business name, address and phone.
- Core Web Vitals — Google's page experience metrics.
- Crawl budget — how many pages a search engine will crawl on your site.
- E-E-A-T — Experience, Expertise, Authoritativeness, Trust.
- Featured snippet — an answer box at the top of results.
G–N
- GEO — Generative Engine Optimisation for AI answers.
- Google Business Profile — your listing in Maps.
- Hreflang — tags for language and region targeting.
- Indexing — storing a page so it can appear in results.
- Internal link — a link between pages of your own site.
- Keyword cannibalisation — your own pages competing.
- Keyword difficulty — how hard it is to rank.
- Local pack — the three map results.
- Long-tail keyword — a longer, more specific search.
- Meta description — the summary shown under a result.
- Noindex — an instruction not to index a page.
O–Z
- Organic traffic — unpaid visitors from search.
- PPC — pay-per-click advertising.
- Redirect (301) — a permanent move of a page.
- Rich result — an enhanced listing with stars, prices etc.
- Robots.txt — a file giving crawlers instructions.
- Schema — structured data vocabulary.
- Search intent — what the searcher wants.
- SERP — search engine results page.
- Sitemap — a list of your pages for search engines.
- Title tag — the headline of a search result.
- Topic cluster — a pillar page with linked articles.
- Zero-click search — a search answered without a click.