An Essential Systems company
SEOSystems
Case studies

What owning the system looks like.

These are illustrative examples showing typical outcomes of each system. Real client stories will be published here with permission.

01
Home services · 4 locations
Illustrative example

A heating firm replaces lead-gen sites with the map pack

Review requests sent automatically after every job, weekly Google Business posts from engineers' photos, and unique location pages for each service area.

Map pack
Top 3 in 11 towns
Reviews
+180 in 6 months
Leads
+64% organic
See the system →
02
E-commerce · 6,000 products
Illustrative example

Rewriting a catalogue without hiring a team

AI-generated product descriptions from spec sheets, approved in batches of 200, plus faceted navigation rules and product schema.

Products
6,000 rewritten
Index
-72% junk URLs
Revenue
+38% organic
See the system →
03
SEO agency · 40 clients
Illustrative example

An agency saves 60 hours a month on reporting

Client portal, playbook task templates and AI-written monthly summaries replaced five separate tools.

Reporting
60 hrs/month saved
Churn
Halved
Margin
+18 points
See the system →
04
Law firm · 3 offices
Illustrative example

Partner expertise becomes the firm's best salesperson

Short partner interviews became authoritative guides, tracked for both Google rankings and AI assistant mentions.

Guides
48 published
AI citations
Named in 31% of tracked prompts
Enquiries
+52%
See the system →

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