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Content system

AI Content Production System

A content engine that plans, drafts, reviews and publishes — with humans in charge.

The problem

Publishing helpful content consistently is the single biggest lever in SEO, and the hardest to sustain. Freelancers are inconsistent, agencies are expensive, and raw AI output reads like everyone else's.

The outcome

A controlled production line: topic plan, AI-assisted drafts grounded in your own expertise, fact-checking, editorial approval and scheduled publishing, all in one system.

What's inside

01

Topic cluster planner

Map pillar pages and supporting articles so every piece strengthens the rest.

02

Expertise capture

Record voice notes or interviews with your experts; the system turns them into source material.

03

Grounded drafting

Drafts are written from your source material, your style guide and verified references — not generic web text.

04

Fact & claim checker

Highlights statistics and claims that need a source before approval.

05

Approval gates

Nothing publishes without a named human approving it.

06

Scheduled publishing

Push straight to your CMS on a content calendar.

How AI powers this system

How we build with AI →
  • ✦Large language models draft from your own interviews and documents to keep content original and expert-led.
  • ✦AI image briefs and alt text generated for every article.
  • ✦Automatic repurposing into LinkedIn posts, newsletters and FAQs.

Who it's for

  • Businesses that know they should blog but never do
  • Agencies scaling content for clients
  • Expert-led firms: legal, finance, healthcare, engineering

How it works

  1. 1Plan clusters
  2. 2Capture expertise
  3. 3AI drafts
  4. 4Human edit & approve
  5. 5Publish & measure

Questions

Does Google penalise AI content?+

Google's guidance is that it rewards helpful content regardless of how it's produced. It penalises unhelpful, mass-produced content. Our system is built around expertise and human review for exactly that reason.

How many articles can it produce?+

That's up to you — most clients publish between 4 and 30 pieces a month.

Read before you buy

Pairs well with

Ready for an SEO system of your own?

Buy a starter package today or tell us what you need and we'll scope a bespoke build.