International SEO: ranking in multiple countries

Domains, hreflang, localisation and market research for global growth.

Choose a structure

Country domains (example.de), subdomains (de.example.com) or subfolders (example.com/de/). Each has trade-offs in authority, cost and local trust.

Hreflang tags tell search engines which language and region each page targets, preventing the wrong version showing in the wrong country.

Spelling, currency, units, examples and even search terms differ. Research keywords in each market.

Earn links and mentions from publications in each target country.

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