Vanity vs value
Rankings and traffic are leading indicators. Leads, sales and revenue are what the business cares about. Good reporting connects the two.
Core KPIs
- Organic sessions and new users
- Clicks and impressions from Search Console
- Rankings for priority keyword groups
- Conversions and leads from organic
- Revenue and pipeline attributed to organic
- Visibility share versus competitors
- Mentions in AI answers
Reporting cadence
Weekly operational dashboards for the team, monthly summaries for managers, quarterly strategy reviews for directors.