What it is
Structured data is code that labels the information on a page — this is a product, this is its price, this is a review, this is our address — in a standard vocabulary called Schema.org.
Why it helps
It can make your listings eligible for rich results such as star ratings, prices and event dates, and helps search engines and AI systems understand who you are.
Most useful types
- Organization and LocalBusiness
- Product and Offer
- Article
- BreadcrumbList
- Event
- Review
Keeping it accurate
Markup must reflect what's visible on the page. Validate it regularly, especially after site changes.