The local pack
For local searches Google shows a map with three businesses. These three positions capture a large share of clicks and calls.
The three local ranking factors
Google describes local ranking as a blend of relevance, distance and prominence.
Google Business Profile
Complete every field, choose accurate categories, add services and products, upload real photos regularly and post updates.
Reviews
Volume, recency and rating all matter, and responding to every review shows engagement. Ask every happy customer — systematically.
Citations and NAP consistency
Your name, address and phone number should match exactly across directories like Yell, Thomson Local, Bing Places and Apple Maps.
Location pages
Each area you serve deserves a genuinely unique page with local projects, staff, testimonials and directions — not a copy with the town name swapped.